Are you satisfied with how your website currently looks and functions? If you created your website without any help from professionals, then there’s a good chance that you used a website builder or a content management system. It’s never been easier to build websites, thanks in large part to these easy to use platforms. However, lots of other people may be using the same theme that you have. This doesn’t bode well for your business, as you want to offer something unique and be able to stand out from all others.
Many business owners tend to ignore the importance of high quality web design. They settle for a mediocre site, thinking that what matters most is the content they offer. While content is certainly important, you need to give a reason for your visitors to stay. Think about it: Will visitors spend a few minutes to finish reading your post if your site looks like it wass made in the 90s? The chances are they will click the back button and look elsewhere.
This shows the power of web design for businesses. You should understand that web design isn’t all about making your website as beautiful as possible. The bells and whistles you add aren’t the only things you need to be concerned about. You must also factor in your brand identity to ensure that your website serves as an extension of your brand. Using the same font, colour and wording as the ones you use in your physical store is important to allow customers to feel more familiar while browsing your website.
Web design also plays a crucial role in increasing conversions. It can be immensely difficult to get visitors to follow through with your desired action if they only spend a few seconds on your site. They wouldn’t bother reading your content, let alone click through your links and call to action buttons. There’s a reason why some of the biggest brands invest a significant amount of marketing dollars in improving the look and feel of their website. Just take a look at Amazon and other online marketplaces to see how well their websites function.
It’s also critical to consider user experience when building your website. You shouldn’t only care about your side of the story. It’s a must to provide visitors with optimal user experience so they’ll feel compelled to stay and jump around your site. Improving page load speed can increase traffic considerably. You should also make sure that your website is mobile-friendly. Otherwise, visitors will leave right away once they see that they have to pinch in and out to read text and click on tiny buttons. Still think you don’t want a web designer? Your website is your shop window, it has to look good and function well, a professional web designer will be able to provide your business with an excellent website that is both unique and user friendly.
If you haven’t given much thought about how your website looks and functions, now is a good time to take a closer look at web design. Designing your website goes beyond aesthetics. It also has to do with providing visitors with the best user experience. It can prove to be all you need to attract more customers and gain their trust.