While it is true that most of the marketing budget for small as well as large businesses is spent on traditional and digital marketing, businesses cannot ignore the power of SMS marketing. There are a number of advantages of using SMS for business. So, if you still have not been using SMS marketing to promote your business, here is a small list of pros of using SMS for business. One of the biggest advantages is that SMS is lightning fast and is delivered instantly. In simple terms, your marketing message will land in your subscribers’ inbox in just seconds after you hit send.
Mobile advertising is still in its early days but that has not stopped businesses making use of this powerful yet simple method. Text messaging is one aspect of mobile advertising that is growing very fast with businesses finding it a very useful aid to maintaining customer loyalty. Encouraging your customers to sign up for SMS messages, gives you permission to use their mobile phone number for so that you can keep them up to date. Having a large register of permission based subscribers is extremely valuable and can help a business target the right audience with their specific marketing campaigns.