The design of your web store has tremendous impact on your sales. Your website is your virtual store presence. Just like a physical store, you want an attractive appearance. You want to keep your products organized in a way that will be easy for your customers to find. You want to provide an enjoyable shopping experience to your visitors so that they will stay in your store longer and buy more. You want to give them reason to come back. So, what would a web design need in order to give your customers all of that? Here are some tips on a great ecommerce web design.
The first thing that your visitors will see is the visual display. Your website design must be pleasing to the eye. The focal point should capture their attention. Consider an area in the center where you can highlight specials that will peak their interest so they will want to click through and find out more.
The different categories of products must be well organized. An easy-to-use menu bar must appear on every page so that your visitor can get to any product category easily regardless of what page he is on. Easy navigation and clear labels of each section will help the visitor find what he wants without a frustrating search for a needle in the haystack.
Great ecommerce web design should include high quality product images. The product images that you use must show enough detail clearly. Your visitor does not have the advantage of examining the product by touching and feeling it. So, the next best thing is a close visual examination. Your customer should be able to zoom in on the details of a product image so he can examine the product to the best of his satisfaction.
Each product should have a good description so that the shopper will know exactly what he is getting. Details in size, color and options are very important. If a shopper feels like he did not get what you had described, he will lose trust in your web store.
The buying experience should be as simple and streamlined as possible. All too often, a shopper abandons his shopping cart because the checkout process was too cumbersome. Do not allow that to happen to your website. Minimize the number of clicks that your customer must go through in order to complete his order.
Shoppers are very concerned about the security and privacy of their personal information, so be sure that your website emphasizes your commitment in protecting their personal data. You website must earn your visitors’ confidence and trust before they are willing to send you their payment information.
When you have a great ecommerce web design, you will see more and more visitors going to your website. If they like your store, they will come back and refer their friends and family to you. That is how your business can gain a great reputation and grow.
Understanding good design elements can seem like seeking out the Holy Grail at times.
Sure, you know you’re supposed to include call to action (CTA) buttons and create a balance of positive and negative space on the page, but there are so many other things that can go wrong.
Even design majors disagree on some of the elements of good and bad web design. This can make it tricky to find problems in your own web design. However, knowing which elements to focus on can help tremendously and go a long way toward helping you correct problem areas.
Mistake #1: The Focal Point of Your Page Is Unclear
One big mistake a lot of websites make is trying to offer too many choices on the landing page. If the site visitor can’t find the focal point and be processed through your sales or conversion funnel easily, then you’re probably going to lose him or her. Fifty-five percent of those who visit your site will only spend 15 seconds or so there. That means you need to capture them in mere seconds and get them to stay.
Yahoo.com is a website that has way too much going on. Where is the visitor supposed to go when viewing this page? Unless you know exactly what you’re looking for, the choices are a bit overwhelming.
Correct this problem on your own site by deciding on a single focal point. You can still have other links and navigation, but the reader’s eye should be drawn to your focus.
Mistake #2: Not Enough Whitespace
Some designers feel the need to fill in every bit of empty space, but good designers know empty space is visually pleasing. Using white space can increase reader comprehension by nearly 20 percent.
There are other advantages to utilizing a bit more white space in your design:
- A less-cluttered look makes the text more legible, for one.
- More whitespace also slows down the site visitor and draws attention to the CTAs.
Oh my, Mortimer Lumber. I’m sure you think the things on this page are all important, but imagine how much more effective this page would be with less going on. Move the navigation to the top, side or bottom, and highlight the special financing or different specials.
You can fix a page without enough white space by removing some of the elements that are cluttering your page. Often, these items can be placed into categories or into the navigation so the site visitor focuses only on what is truly important.
Mistake #3: The Lights Are On but Nobody’s Home
Some people go to the opposite extreme as Mortimer Lumber and try to add too much white space. There has to be something to entice the reader to stay on your page, after all. Lack of content not only kills the visitor’s desire to stay on your page, but it also can harm your Google search engine rank.