While it is true that most of the marketing budget for small as well as large businesses is spent on traditional and digital marketing, businesses cannot ignore the power of SMS marketing. There are a number of advantages of using SMS for business. So, if you still have not been using SMS marketing to promote your business, here is a small list of pros of using SMS for business.
One of the biggest advantages is that SMS is lightning fast and is delivered instantly. In simple terms, your marketing message will land in your subscribers’ inbox in just seconds after you hit send. It is estimated that most of the people receive an SMS in less than seven seconds after being sent. While it is true that there are a number of other marketing strategies that work really fast but none of the marketing strategies can compare to the instant delivery of SMS.
Another benefit of SMS marketing is that it is an extremely flexible marketing platform. A business can choose to send thousands of SMS messages to their entire list or choose to send a handful of messages to a particular group of customers. Also, it is extremely easy to customize the text message as per the needs of the subscribers. The beauty of SMS marketing is that businesses can mould it as per the needs of their business and marketing goals. Also, most of the SMS services can be easily integrated into the overall marketing strategies.
One of the most common problems faced by most of the businesses while talking marketing strategies is that they need to offer opt in and opt out options to their subscribers. Short codes have made it very easy for marketers to give this option to their subscribers. Subscribers need to take only one action which is to enter their mobile number. No other personal information is needed upfront. There is no other marketing platform that makes it so easy and simple for subscribers to opt in and opt out. This simplicity offered by text messaging helps in enhancing customer satisfaction.
It is estimated that less than 10% of e-mail messages sent by marketers are ever opened by the subscribers. On the other hand, SMS has a very high open rate. In fact, most of the SMS messages sent by marketers are opened and read instantly. Most of the people are trained to take a look whenever their phone buzzes in their pocket. Also, SMS is automatically opened and a notification is displayed on most of the smart phones whereas they’ve is no such thing with emails. Subscribers can choose to open or ignore your e-mail.
One of the biggest advantages of SMS marketing for businesses is that it has incredibly high conversion rate especially when compared to various other marketing channels. Any contests or promotions that are sent through SMS usually attract more action from subscribers as compared to any other promotion or marketing strategy.
Misuse of e-mail marketing by spammers and marketers has led to various laws and development of various filters by the e-mail providers. Thankfully, there are no such filters when it comes to text messages. In fact, there is no other marketing platform that offers more direct connection to the customer base when compared to SMS. In simple terms, there are absolutely no barriers when it comes to SMS marketing.
While it is true that SMS is limited by the 160 characters limit, it is also an advantage for smart marketers and businesses. This limit forces you to be extremely clear and concise in your messaging unlike e-mail marketing. Limit on characters is also one of the reasons that subscribers do not shy away from opening and reading text messages instantly as they know that they do not have to go through wall of text to get the message.
Text messages get to the point immediately and do not contain any unnecessary information. Also, many SMS marketing companies offer short codes that make it very easy for businesses to get customers to engage in two-way communication.
SMS also offers a way for businesses to show their uniqueness to consumers. Consumers these days prefer to use a variety of messaging apps such as Snapchat, Instagram and Whatsapp among others to communicate with their friends and family. However, text messages remain the core of communication between consumers. SMS marketing is a way for businesses to show their clients that they are keeping up with the technology. In fact, it is a great strategy for small businesses to create a buzz locally.
More than 1 billion mobile devices are sold each year all over the world. In simple terms, almost everyone has a mobile phone these days and people carry their mobile phones with them in their pockets. SMS marketing offers a limitless potential when it comes to attracting new customers and communicate with existing customers and you can send SMS online from your business computer.
Another advantage of text messages is that these can be effectively used to ensure that people attend their appointments or events through reminders. This is also great for building customer relationship as you can easily remind them of their appointment through SMS text message. It is also very easy to promote discounts by sending a quick text message.
SMS marketing is green and it is also one of the cheapest forms of marketing. In fact, it is much cheaper to send text messages to your subscribers as compared to sending them mailers or e-mails.
Overall, these are some of the benefits of SMS marketing for businesses. So, if you still haven’t considered SMS marketing to target potential and existing customers, you should give a call to a SMS marketing company to find out more about how it can help your business.