You've either started or are getting ready to start a small business, and it's a tough world out there. There are also many opportunities, and there are plenty of resources to help you get established and become successful. From online marketing to carving out your niche and focusing on customer retention, it's time to get down to business. When you are competing against other businesses, you're told to look at what the competition is doing. While that is a good idea, it doesn't mean to copy them. The best thing you can do as a small business is to find out how you can set yourself apart from the competition, in a good way of course.